[2023] The Ultimate Guide: Top Brands That Truly Care About the Environment

I took this photo of my wife with her grandma, as part of a project she had to do for Occupational therapy school. Her grandma is over 90 and has severe Dementia and has lived with my wife and her parents for the last 5+ years.

Healthy You, Healthy Planet – Discover the Brands Making a Difference

Welcome to another informative article from Gone Greenish™! Today, we're diving deep into the world of eco-conscious brands that are leading the way in environmental care. If you've ever wondered which companies truly prioritize our planet, keep reading! We've curated a list of top brands that go above and beyond to protect the environment and weave sustainability into their core values.

Table of Contents

Why Environmental Consciousness Matters

Before we dive into the world of green brands, let's take a moment to understand why environmental consciousness is so crucial. With the growing climate crisis, it is increasingly important for businesses to shift towards sustainable practices to reduce their ecological footprint and mitigate environmental damage. By supporting brands that care about the planet, we can collectively make a significant impact on conserving natural resources and safeguarding the Earth for future generations.

Brands Leading the Charge for a Greener Future

Patagonia: The Vanguard of Eco-Friendly Activewear

Patagonia has long been a champion of environmental causes and sustainability efforts, making them a leading brand in the ethical fashion industry. Their commitment to creating high-quality activewear while minimizing environmental impact is unparalleled. From using recycled materials to supporting fair labor practices, Patagonia sets the gold standard for eco-conscious fashion. Their mission: "Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis."

Why choose Patagonia:

  • They practice what they preach, leading by example in sustainable fashion.
  • Commitment to transparency and sharing environmental and ethical manufacturing practices.
  • Emphasis on longevity and repair, reducing the need for new products.

Ecover: Cleaning Up the World, One Product at a Time

Ecover is revolutionizing the cleaning industry with their planet-friendly cleaning products. From laundry detergents to dish soaps, Ecover's extensive range proves that cleanliness doesn't have to come at the expense of the environment. They prioritize using plant-based and renewable ingredients while minimizing their carbon footprint during production. Their motto: "Clean, Naturally."

Why choose Ecover:

  • Wide range of effective, eco-friendly cleaning products.
  • Commitment to using plant-based and renewable ingredients.
  • Reduced use of single-use plastic with recyclable or biodegradable packaging.

Tesla: Driving the Electric Revolution

Tesla has positioned itself as the leader in the electric vehicle (EV) industry with its cutting-edge technology and commitment to sustainability. By manufacturing sleek, high-performance electric cars, Tesla is helping to significantly reduce carbon emissions in the transportation sector. Through their innovative energy solutions, they also contribute to a cleaner, renewable energy future. Their vision: "To create the most compelling car company of the 21st century by driving the world’s transition to electric vehicles."

Why choose Tesla:

  • Pioneers in electric vehicle technology, setting the benchmark for performance and sustainability.
  • Continuous innovation in renewable energy solutions, such as solar power and energy storage.
  • Extensive charging network infrastructure, ensuring convenience for EV owners.

Fashion Brands That Make Sustainability Stylish

Everlane: Transparency Meets Timeless Fashion

Everlane has made waves in the fashion industry with their commitment to radical transparency. They offer a wide range of essential pieces, from wardrobe staples to on-trend styles, all produced ethically and sustainably. By providing detailed information about their supply chain and factory conditions, Everlane empowers consumers to make informed choices. Their ethos: "Exceptional quality. Ethical factories. Radical transparency."

Why choose Everlane:

  • Transparent pricing breakdown reveals the true cost of their products, ensuring fair wages.
  • Extensive use of eco-friendly materials, such as recycled polyester and organic cotton.
  • Collaborations with partners committed to social and environmental progress.

Veja: Sneakers That Walk the Talk

Veja is revolutionizing the sneaker industry by combining style, sustainability, and fair-trade practices. Their sneakers are made from environmentally friendly materials, such as wild rubber and organic cotton, sourced directly from cooperatives in Brazil. Veja showcases the true potential of fashion brands to create positive change. Their motto: "Change the world with your sneakers."

Why choose Veja:

  • Use of sustainably sourced materials, including organic, fair-trade cotton and wild rubber.
  • Transparent production processes, ensuring fair wages and safe working conditions.
  • Collaboration with indigenous communities to protect biodiversity and local knowledge.

Tech Innovators Driving Environmental Progress

Google: A Tech Giant with Green Ambitions

Google, one of the world's leading technology companies, is using its immense influence to drive environmental progress. From developing energy-efficient data centers to promoting clean energy and recycling initiatives, Google has made significant strides in sustainable technology. They are dedicated to reducing environmental impact throughout their operations. Their commitment: "Do the right thing."

Why choose Google:

  • Pioneering in renewable energy usage, aiming for 24/7 carbon-free energy by 2030.
  • Investment in sustainable initiatives, such as wildlife protection and clean water projects.
  • Extensive data center optimization to reduce energy consumption.

Fairphone: Ethical Electronics with a Conscience

Fairphone is disrupting the electronics industry by prioritizing ethical manufacturing and long-lasting, repairable devices. Their commitment to fair wages, safe working conditions, and responsible sourcing make them a standout brand. Fairphone's modular smartphones are designed to be repaired, reducing electronic waste and promoting a circular economy. Their vision: "A future where all products are made to last. Period."

Why choose Fairphone:

  • Promotes transparency, providing a detailed breakdown of their supply chain and sourcing practices.
  • Focus on modular design and repairability for extended product lifespan.
  • Use of conflict-free minerals and empowering workers throughout their supply chain.

Food and Beverage Brands Crafting Sustainable Delights

Donuts halo’ed with fruits and flowers. Whatever could be better?

Ben & Jerry's: Ice Cream with a Social and Environmental Conscience

Ben & Jerry's is not only known for their mouthwatering ice cream flavors but also for their strong commitment to social and environmental causes. From supporting fair trade farmers to striving for carbon neutrality, they embrace sustainability at every level. Ben & Jerry's proves that indulging in a treat can be both delicious and environmentally conscious. Their mission: "To make the best ice cream with the highest quality ingredients, while enriching our community and preserving our environment."

Why choose Ben & Jerry's:

  • Use of fair trade and sustainably sourced ingredients, supporting small-scale farmers.
  • Advocacy on social and environmental issues, promoting justice and equality.
  • Efforts toward reducing the carbon footprint of their production processes.

Miyoko's Creamery: Elevating Vegan Cheese and Butter

Miyoko's Creamery is leading the charge in plant-based alternatives to dairy products. With their artisanal vegan cheeses and butter, they offer a deliciously sustainable option for those looking to reduce their animal product consumption. Miyoko's Creamery proves that indulging in dairy-free delights doesn't mean compromising on taste or quality. Their goal: "To transition the world to a compassionate, cruelty-free food system."

Why choose Miyoko's Creamery:

  • Use of plant-based ingredients, such as cultured nuts and plants, in their creations.
  • Commitment to sustainable farming practices, advocating for regenerative agriculture.
  • Delicious, gourmet flavors that have garnered rave reviews from vegans and dairy lovers alike.

Frequently Asked Questions

What big brands are going green?

Many big brands have recognized the importance of going green and have taken significant steps toward becoming more environmentally conscious. Some notable examples include:

  1. Unilever: A global consumer goods company with a strong focus on sustainable sourcing, reducing waste, and social impact initiatives.
  2. IKEA: Known for its affordable furniture, IKEA is committed to sustainability through renewable energy investments and responsible sourcing practices.
  3. Apple: Striving for carbon neutrality across its entire business, Apple emphasizes renewable energy usage, recycling programs, and reducing environmental impact.
  4. Amazon: The e-commerce giant has made commitments to achieve net-zero carbon emissions by 2040 and invest $2 billion in renewable energy projects.

What 5 companies are known for their green marketing?

Green marketing is a strategy used by companies to promote their eco-friendly practices and products. Here are five companies that stand out for their green marketing efforts:

  1. Patagonia: Known for its environmental activism, Patagonia's marketing campaigns often highlight their commitment to sustainability and encourage consumers to make conscious choices.
  2. The Body Shop: A beauty brand that focuses on ethically sourced ingredients, cruelty-free products, and community trade initiatives.
  3. Whole Foods Market: This grocery chain positions itself as a destination for organic, sustainable, and locally sourced food, appealing to environmentally conscious consumers.
  4. Tesla: Leveraging their electric vehicles and renewable energy solutions, Tesla's marketing revolves around promoting a more sustainable mode of transportation and energy consumption.
  5. Seventh Generation: A household and personal care brand that emphasizes its commitment to environmentally friendly products and packaging, encouraging consumers to make greener choices.

Is H&M eco-friendly?

H&M, a popular fashion retailer, has implemented various initiatives to become more eco-friendly. While they have taken steps toward sustainability, they still face criticisms regarding their fast fashion model. H&M has introduced collections made from recycled materials and has committed to fully transition to sustainable cotton by 2025. They are working on reducing their carbon emissions and have initiatives for garment recycling. However, the fast-paced fashion industry as a whole faces challenges in becoming truly sustainable. It's important for consumers to make informed choices and support brands that prioritize sustainability on all fronts.


  1. Patagonia. (n.d.). Retrieved from www.patagonia.com
  2. Ecover. (n.d.). Retrieved from www.ecover.com
  3. Tesla. (n.d.). Retrieved from www.tesla.com
  4. Everlane. (n.d.). Retrieved from www.everlane.com
  5. Veja. (n.d.). Retrieved from www.veja-store.com
  6. Google Sustainability. (n.d.). Retrieved from sustainability.google
  7. Fairphone
  8. Ben & Jerry's. (n.d.). Retrieved from www.benjerry.com
  9. Miyoko's Creamery. (n.d.). Retrieved from miyokos.com

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