What Brands Are Truly Sustainable? [2023]

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Are you tired of sifting through countless brands, questioning their sustainability claims? Look no further! Our team at Gone Greenish™ has done the research for you. In this article, we will reveal the brands that are truly sustainable and provide you with all the information you need to make conscious choices for yourself and the planet. From clothing to food, we've got you covered. So, let's dive in and discover these eco-friendly gems!

Table of Contents


In an era where sustainability is more important than ever, it's vital to support brands that prioritize ethical practices and minimize their environmental impact. However, with the rise of "greenwashing," it can be challenging to determine which brands are genuinely sustainable. That's where our expertise comes in. We've examined the sustainability efforts of various brands across different industries to identify the true sustainability champions.

1. Clothing Brands

1.1 Patagonia

When it comes to sustainable clothing brands, Patagonia is a true pioneer. With their commitment to fair trade, organic materials, and transparent supply chains, Patagonia leads the way in responsible manufacturing. Their Worn Wear program encourages customers to repair their old garments instead of replacing them, reducing waste and extending the lifespan of their products.

  • Key Features:
    • Fair trade practices and transparency in supply chains
    • Use of organic and recycled materials
    • Worn Wear program promoting garment repair

1.2 Reformation

Reformation combines style and sustainability effortlessly. They prioritize eco-friendly fabrics, carbon-neutral shipping, and responsible manufacturing practices. Reformation's online "RefRecycling" program allows customers to recycle their old clothing, ensuring a circular fashion economy.

  • Key Features:
    • Use of eco-friendly fabrics and responsible manufacturing
    • Carbon-neutral shipping
    • Online recycling program for old clothing

1.3 tentree

With a dedication to reforestation, tentree goes above and beyond to make a positive impact. For every item you purchase, tentree plants ten trees, helping to restore ecosystems and combat deforestation. They also use sustainable materials like organic cotton and recycled polyester.

  • Key Features:
    • Reforestation efforts: ten trees planted for every item purchased
    • Use of sustainable materials like organic cotton and recycled polyester

1.4 Organic Basics

Organic Basics is a brand that values minimalist design and sustainability. They offer underwear, activewear, and basics made from organic and recycled materials. Organic Basics ensures fair wages and safe working conditions for their workers while minimizing the environmental impact of their production processes.

  • Key Features:
    • Use of organic and recycled materials
    • Commitment to fair wages and safe working conditions

2. Skincare and Beauty Brands

2.1 Beautycounter

Beautycounter is a leading brand in the clean beauty movement. They have banned over 1,800 harmful ingredients from their products and are committed to transparency and product safety. Beautycounter also advocates for stricter regulations in the beauty industry to ensure consumers' well-being.

  • Key Features:
    • Banned over 1,800 harmful ingredients
    • Transparency and commitment to product safety
    • Advocacy for stricter regulations in the beauty industry

2.2 Lush

Lush is known for its handmade, cruelty-free cosmetics and commitment to ethical sourcing. They prioritize using vegetarian or vegan ingredients and packaging made from recycled materials. Lush also supports various environmental and social justice initiatives through their Charity Pot program.

  • Key Features:
    • Handmade, cruelty-free cosmetics
    • Vegetarian or vegan ingredients
    • Packaging made from recycled materials
    • Support for environmental and social justice initiatives

3. Food and Beverage Brands

3.1 Thrive Market

Thrive Market is a one-stop-shop for sustainable and affordable groceries. They offer a wide range of organic, non-GMO, and environmentally-friendly products, making healthy living accessible to all. Thrive Market also supports various social and environmental causes through their Thrive Gives initiative.

  • Key Features:
    • Wide range of organic, non-GMO, and environmentally-friendly products
    • Affordable prices
    • Support for social and environmental causes through Thrive Gives

3.2 Beyond Meat

Beyond Meat is revolutionizing the food industry with their plant-based meat alternatives. Their products provide a sustainable and ethical alternative to traditional animal-based meat. Beyond Meat's focus on reducing carbon emissions and water usage has earned them recognition for their environmental efforts.

  • Key Features:
    • Plant-based meat alternatives
    • Sustainable and ethical alternative to animal-based meat
    • Reduction of carbon emissions and water usage

4. Household and Cleaning Brands

4.1 Seventh Generation

Seventh Generation is committed to creating household and cleaning products that are safe for both people and the planet. They prioritize using plant-based ingredients, recycled packaging, and minimizing their greenhouse gas emissions. Seventh Generation also advocates for ingredient transparency and sustainable practices within the industry.

  • Key Features:
    • Use of plant-based ingredients
    • Recycled packaging and minimal greenhouse gas emissions
    • Advocacy for ingredient transparency and sustainable practices

4.2 Dropps

Dropps offers eco-friendly laundry and cleaning products in the form of innovative, dissolvable pods. By eliminating the need for single-use plastic bottles, Dropps reduces plastic waste significantly. Their products are also free of dyes, fragrances, and harsh chemicals, making them safer for both people and the environment.

  • Key Features:
    • Innovative dissolvable pods that reduce plastic waste
    • Free of dyes, fragrances, and harsh chemicals

5. FAQ

5.1 Can a brand be 100% sustainable?

While it's challenging for a brand to be 100% sustainable due to complex global supply chains, many brands strive to be as sustainable as possible. They prioritize eco-friendly practices, ethical sourcing, and transparent operations, contributing positively to the environment and society.

5.2 What is the most sustainable brand in the world?

Determining the "most sustainable" brand is subjective as sustainability encompasses various aspects. However, brands like Patagonia, tentree, and Beautycounter are often recognized for their exceptional sustainability efforts and commitments.

5.3 What makes a brand truly sustainable?

A truly sustainable brand considers its environmental, social, and economic impact. They prioritize responsible sourcing, minimize waste and emissions, support fair labor practices, and engage in transparent operations. Such brands constantly strive to improve their sustainability practices and transparency to make a positive impact on the world.

6. Quick Tips and Facts

  • Look for third-party certifications like Fair Trade, GOTS (Global Organic Textile Standard), and USDA Organic to ensure brands' sustainability claims are verified.
  • Take advantage of clothing rental services and thrift stores to reduce clothing consumption and extend the lifespan of garments.
  • When shopping for food and beverages, opt for locally sourced products to reduce carbon emissions from transportation.
  • Consider the packaging of products – choose brands that use minimal and recyclable packaging.
  • Educate yourself about the life cycle of products and their impact on the environment to make more informed purchasing decisions.
  • Remember, little changes in your daily choices can make a significant difference in the long run.

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